Google Apps Script is a cloud based scripting language for light-weight application development in the Google Apps platform. It is based on JavaScript however instead of running on the client, it gets executed in the Google Cloud. Google Apps Script essentially provides easy ways to automate tasks across Google products and third party services.
Benefits
Based on JavaScript-like syntax. Easy to learn.
Under the hood, Google Apps Script uses the Google Web Toolkit (GWT) to create and display user interface elements. GWT is easy to learn, and completely abstracts the complexity of AJAX/HTML from the developer.
Cloud based debugger for debugging App Scripts in the web browser.
It can be used to create simple tools for an organization's internal consumption.
It can be used to perform simple system administration tasks.
Limitations
Currently Google Apps Script does not allow connection to internal (behind-the-firewall) corporate databases, which is key to building business apps. Similarly, lack of other connectivity, such as LDAP connectivity, limits the level to which GAS can be used in the enterprise.
Benefits
Based on JavaScript-like syntax. Easy to learn.
Under the hood, Google Apps Script uses the Google Web Toolkit (GWT) to create and display user interface elements. GWT is easy to learn, and completely abstracts the complexity of AJAX/HTML from the developer.
Cloud based debugger for debugging App Scripts in the web browser.
It can be used to create simple tools for an organization's internal consumption.
It can be used to perform simple system administration tasks.
Limitations
Currently Google Apps Script does not allow connection to internal (behind-the-firewall) corporate databases, which is key to building business apps. Similarly, lack of other connectivity, such as LDAP connectivity, limits the level to which GAS can be used in the enterprise.
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